30-Day Digital Dominance: Your Meta Ads & Google Ads Crash Course

Ready to master the two most powerful advertising platforms in just one month? This intensive 30-Day Meta Ads & Google Ads Crash Course is designed for ambitious marketers, business owners, and aspiring digital advertisers who want to quickly acquire the skills to drive high-impact campaigns and achieve measurable results.

We’ll cut through the fluff and dive deep into practical strategies, actionable techniques, and real-world optimizations. Each day brings you closer to becoming a confident, data-driven advertiser, capable of reaching your target audience across social and search.

What you’ll conquer in 30 days:

Weeks 1-2: Meta Ads Mastery (Facebook & Instagram)

• Day 1-3: Foundations & Setup: Understanding Meta’s ecosystem, Business Manager, Ad Account setup, and pixel implementation.
• Day 4-7: Campaign Objectives & Structure: Deep dive into various objectives (Awareness, Traffic, Engagement, Leads, Sales) and mastering the campaign, ad set, and ad hierarchy.
• Day 8-10: Audience Targeting Deep Dive: Core Audiences, Custom Audiences (remarketing, customer lists), Lookalike Audiences, and audience insights.
• Day 11-14: Ad Creatives & Copywriting: Crafting compelling visuals (images, videos, carousels) and high-converting ad copy. A/B testing creative variations.

Weeks 3-4: Google Ads Grand Slam

• Day 15-17: Google Ads Fundamentals & Account Setup: Understanding the Google Ads ecosystem, account structure, and conversion tracking setup.
• Day 18-21: Search Campaigns & Keyword Research: Building powerful Search campaigns, mastering keyword research (Keyword Planner, match types, negative keywords), and writing effective text ads.
• Day 22-25: Display & Video Campaigns: Designing engaging Display ads, leveraging targeting options (audiences, topics, placements), and exploring YouTube/Video ad formats.
• Day 26-28: Shopping Ads & Performance Max: Setting up Google Merchant Center, running Shopping campaigns, and utilizing Performance Max for consolidated campaign management.
• Day 29-30: Optimization, Reporting & Scaling: Analyzing key metrics (ROAS, CPA, CPC, CTR), implementing bidding strategies, ad testing, optimization techniques, and scaling successful campaigns.

This crash course is not for the faint of heart – it’s for those ready to commit, learn rapidly, and see tangible improvements in their advertising performance. Get ready to transform your digital marketing game!